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It's a trip to scroll through a Twitter feed and see 250 different people talking about an article you wrote--people you've never met from all over the world. There's just something really cool about that. I actually didn't know that Entrepreneur.com had published my article. I found out through Twitter. Someone I didn't know mentioned me and quoted something I'd said. I thought that was odd and checked to see if my article had already been published. Turns out that, not Continue Reading
This post is the sixth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools or Part 5: The Skills. Marketing is simple. It can seem mysterious and highly technical: Gurus talk a blue streak about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense Continue Reading
This post is the fifth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy or Part 4: The Tools. Let's face it: to market you gotsta have skillz. (I just said that.) But for realz (oh!), it's easy for someone to rattle off marketing strategies at you like they're giving you the steps for baking cookies: "Oh, just put up a blog on your website, set up your social media Continue Reading
This post is the fourth section of seven-part series called "The Fundamentals of Internet Marketing." To read the earlier posts, see Part 1: Introduction, Part 2: Definitions or Part 3: Strategy. Welcome, Grasshopper. We've been expecting you. Your training is about to begin. Follow me. (Massive oak doors slowly creak open, revealing a stone floor dimly lit by glowing torches lining the walls. Battle cries and the sounds of clashing weapons roll like waves off a crowd of black-clad Continue Reading
This post is the third section of seven-part series called "The Fundamentals of Internet Marketing." To read the earlier posts, see Part 1: Introduction and Part 2: Definitions. Warning: if you're not trying to take over the world, you may find this post boring. It's geared mainly for those obsessed, got-to-get-the-word-out types. If you're one of them, you know what I'm talking about. You have a business or a cause you're passionate about and want to spread the word far and wide. If this is Continue Reading