Rockin’ It Like a Pro: The Skills of Internet Marketing

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Skills of Internet Marketing--Small

This post is the fifth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy or Part 4: The Tools. Let's face it: to market you gotsta have skillz. (I just said that.) But for realz (oh!), it's easy for someone to rattle off marketing strategies at you like they're giving you the steps for baking cookies: "Oh, just put up a blog on your website, set up your social media Continue Reading

Ninja School: Using Internet Marketing Tools Like a Master

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Internet Marketing Skills--Small

This post is the fourth section of seven-part series called "The Fundamentals of Internet Marketing." To read the earlier posts, see Part 1: Introduction, Part 2: Definitions or Part 3: Strategy. Welcome, Grasshopper.  We've been expecting you.  Your training is about to begin. Follow me. (Massive oak doors slowly creak open, revealing a stone floor dimly lit by glowing torches lining the walls. Battle cries and the sounds of clashing weapons roll like waves off a crowd of black-clad Continue Reading

How to Take Over the World: The Secrets of Internet Marketing Strategy

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Empire State Building--Small

This post is the third section of seven-part series called "The Fundamentals of Internet Marketing." To read the earlier posts, see Part 1: Introduction and Part 2: Definitions. Warning: if you're not trying to take over the world, you may find this post boring. It's geared mainly for those obsessed, got-to-get-the-word-out types. If you're one of them, you know what I'm talking about. You have a business or a cause you're passionate about and want to spread the word far and wide. If this is Continue Reading