Finally! Internet Definitions You Can Understand

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Note: This post is the second section of a seven-part series called "The Fundamentals of Internet Marketing." Click here to read the first part of the series: Part 1: Introduction. The Internet is weird. Because it's constantly growing—added to every hour by millions of people all over the world—new words are always being invented to describe it. Trying to understand it is sort of a bizarre never-ending learning process. You're studying a subject which has terminology so new that much of it Continue Reading

The Fundamentals of Internet Marketing (Part 1)

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Internet marketing can be maddening. No, seriously frustrating. Like, OMG-blow-my-brains-out infuriating. It’s the kind of thing you can pour your heart and soul into but still end up failing miserably, confused and disoriented: Where to start? What to say? Who to say it to? How does it result in sales? What…am I doing? There are so many different websites, blogs and social media platforms it can seem impossible to wrap your wits around internet marketing at all, let alone come up with Continue Reading

Making Awesome Marketing: My Advice to Business Owners

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It’s funny.  I sat down to explain simple steps business owners could follow to apply world-class marketing principles to their company...and was stumped. What do you say to a guy who’s already working his butt off and might not even get enough time with his family? How do you give him something else on top of his already-swamped schedule? Sorry, not going to happen. Yet at the same time, so often I see small business owners trying to do marketing as an afterthought. They’re Continue Reading