The world is as we see it, is as we create it. We experience what we emphasize. We receive what we give. Turn on the news—what do you see? The world is full of criminality, deceit and uncaring self-interest. Yet go to a symphony or a play, watch a beautiful movie, roll down the windows and listen to your favorite song. Suddenly life is an amazing place where anything can happen, where the good guys win and where sunlight streams through the clouds onto a world of hope and Continue Reading
Published on Entrepreneur.com: “You Don’t Create Your Company’s Brand–You Discover It”
This is an excerpt of an article I originally wrote for Entrepreneur.com: Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United States alone, that's a lot of people competing to get their message out. How do you stand out from the crowd? How do Continue Reading