Finally! Internet Definitions You Can Understand

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Note: This post is the second section of a seven-part series called "The Fundamentals of Internet Marketing." Click here to read the first part of the series: Part 1: Introduction. The Internet is weird. Because it's constantly growing—added to every hour by millions of people all over the world—new words are always being invented to describe it. Trying to understand it is sort of a bizarre never-ending learning process. You're studying a subject which has terminology so new that much of it Continue Reading

The Fundamentals of Internet Marketing (Part 1)

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Internet marketing can be maddening. No, seriously frustrating. Like, OMG-blow-my-brains-out infuriating. It’s the kind of thing you can pour your heart and soul into but still end up failing miserably, confused and disoriented: Where to start? What to say? Who to say it to? How does it result in sales? What…am I doing? There are so many different websites, blogs and social media platforms it can seem impossible to wrap your wits around internet marketing at all, let alone come up with Continue Reading

Making Awesome Marketing: My Advice to Business Owners

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It’s funny.  I sat down to explain simple steps business owners could follow to apply world-class marketing principles to their company...and was stumped. What do you say to a guy who’s already working his butt off and might not even get enough time with his family? How do you give him something else on top of his already-swamped schedule? Sorry, not going to happen. Yet at the same time, so often I see small business owners trying to do marketing as an afterthought. They’re Continue Reading

Happy 250th Birthday, St. Louis

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250 years ago today, a fourteen-year-old boy commanding a party of 30 men began construction on a small handful of rough timber cabins clinging to the western bank of the Mississippi River. Crossing the ice-cold water by boat the previous day in late winter of 1764, he had arrived on behalf of his stepfather to found a fur trading post at the edge of the known world. Thus began St. Louis, Missouri. As the thud of their axe strokes echoed across the lonely wilderness, a bitter wind would have Continue Reading

The Auckland Invasion: Lorde Reigns at the 2014 Grammys

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The youngest person in 25 years to hit the number one spot on the Billboard charts is a seventeen-year-old girl from New Zealand. Until last year she was a total unknown living in Aukland. Now she's a superstar who just won the Grammys. Her name is Lorde. Born in Auckland, New Zealand, Lorde (real name Ella Yelich-O’Connor) is a singer and songwriter with a style that’s sort of an unpretentious mix of electronica, pop and art. Her song “Royals” held the top spot on the Billboard charts for Continue Reading