Spies, Drones and the NSA: America’s Branding Problem

769px-National_Security_Agency_headquarters,_Fort_Meade,_Maryland

This may be heretical.  It may be offensive.  However, I’m going to talk about America’s civil liberties from a marketing perspective—not whether it is right or wrong. I once read an article where an incident which occurred in a foreign country was discussed in terms of being a PR problem for their leader—not whether it was just or unjust.  I strongly disagreed.  I felt that the core discussion shouldn't be this foreign leader’s PR, but whether the parties involved had been treated according to Continue Reading

The Man Who Makes Sci-Fi Come True

iStock_000017910859XSmall-sci-fi

This is my most recent article written for Prosperity Magazine On-Line: Billionaire, inventor, entrepreneur, rocket scientist… Meet Elon Musk. Who is he? He’s the inventor of an all-electric sports car that does 0-60 in 3.7 seconds and gets 250 miles on a single charge. He’s the guy who designed a rocket that can blast off, hover in space and then land vertically precisely where it took off. He’s the guy who founded a company that was awarded a $1.6 billion contract by NASA to transport Continue Reading