Successful Marketing: What’s The Real Bottom Line?

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This post is the last installment of seven-part series called “The Fundamentals of Internet Marketing.” To read earlier posts, visit Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools, Part 5: The Skills or Part 6: Communicate! At the end of the day marketing is about making sales. In the words of advertising genius David Ogilvy, “If it doesn’t sell, it isn’t creative.”  So true. Marketing is about leads. It's about sales. It's about closing. To get serious Continue Reading

Published on Entrepreneur.com

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  It's a trip to scroll through a Twitter feed and see 250 different people talking about an article you wrote--people you've never met from all over the world. There's just something really cool about that. I actually didn't know that Entrepreneur.com had published my article. I found out through Twitter. Someone I didn't know mentioned me and quoted something I'd said. I thought that was odd and checked to see if my article had already been published. Turns out that, not Continue Reading

The Obvious Secret of Marketing: Communicate!

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This post is the sixth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools or Part 5: The Skills. Marketing is simple. It can seem mysterious and highly technical: Gurus talk a blue streak about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense Continue Reading