Writing. Consulting. Branding. You.

When I was very young my mother asked me what I wanted to be when I grew up. I told her I wanted to be a drummer and a saxophone player. And while I did eventually pursue those, later I came to realize that there were other things in life that mattered more.

Like making a difference.

Like impacting the life of another.

I write to communicate to others. I find it to be one of the purest connections that can be made between people. Whether it's prose or lyrics, writing cuts through the thick mechanisms of socially-prescribed banality and truly reaches another's soul.

This website is devoted to my artistic and written works. It is my byline. It's sort of my home as a writer on the web.

Thanks for visiting.

Matt Hanses

The Case For Beauty

Joan of Arc Statue Large

The world is as we see it, is as we create it. We experience what we emphasize. We receive what we give. Turn on the news—what do you see? The world is full of criminality, deceit and uncaring self-interest. Yet go to a symphony or a play, watch a beautiful movie, roll down the windows and listen to your favorite song. Suddenly life is an amazing place where anything can happen, where the good guys win and where sunlight streams through the clouds onto a world of hope and Continue Reading

Published on Entrepreneur.com: “You Don’t Create Your Company’s Brand–You Discover It”

This is an excerpt of an article I originally wrote for Entrepreneur.com: Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United States alone, that's a lot of people competing to get their message out. How do you stand out from the crowd? How do Continue Reading

Know Thyself: The Link Between Brand, Business Plan and Marketing

Know Thyself--Small

Let’s talk about the big picture of your life and goals. Let’s talk about high-level strategy for a moment. Forgive me for writing this as a business topic. However, frequently that’s what makes the world go round on Earth at the moment. Commerce, finance and organization are somewhat necessary to get anything done—even in the arts. Thus, my interest in the area. If you want to make a large effect, it’s necessary to form or join a group. When you do this though, you’re instantly committed Continue Reading

Get Infinite.


We all have limits, or so I’ve heard. When we really take stock of what we’ve done in the past what we’re capable of in the future, a certain reality sets in. It’s a reality that defines us. A reality that shows us the type of person we are and the type of life we’re likely to have. In order to be “realistic,” in order to be happy, we’re told we should embrace this. We should look at who we are and what we’re capable of, then figure out how to live within those limits and be Continue Reading

On The Inevitability of Reaching Out

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Spoken of in hushed tones and shrouded in mystery, it is apparently too powerful to be grasped by the uninitiated. Only with years of work can you truly come to know the secrets of the gurus. Only with years of study can you truly understand…marketing? Yes, unfortunately, marketing. It can seem daunting. With proprietary systems, detailed terminology and competing theories, marketing appears highly complicated. But it’s not. It’s simple. We sometimes get so caught up in the mechanics of Continue Reading