Writing. Consulting. Branding. You.

When I was very young my mother asked me what I wanted to be when I grew up. I told her I wanted to be a drummer and a saxophone player. And while I did eventually pursue those, later I came to realize that there were other things in life that mattered more.

Like making a difference.

Like impacting the life of another.

I write to communicate to others. I find it to be one of the purest connections that can be made between people. Whether it's prose or lyrics, writing cuts through the thick mechanisms of socially-prescribed banality and truly reaches another's soul.

This website is devoted to my artistic and written works. It is my byline. It's sort of my home as a writer on the web.

Thanks for visiting.

Best,
Matt Hanses

Know Thyself: The Link Between Brand, Business Plan and Marketing

Know Thyself--Small

Let’s talk about the big picture of your life and goals. Let’s talk about high-level strategy for a moment. Forgive me for writing this as a business topic. However, frequently that’s what makes the world go round on Earth at the moment. Commerce, finance and organization are somewhat necessary to get anything done—even in the arts. Thus, my interest in the area. If you want to make a large effect, it’s necessary to form or join a group. When you do this though, you’re instantly committed Continue Reading

Get Infinite.

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We all have limits, or so I’ve heard. When we really take stock of what we’ve done in the past what we’re capable of in the future, a certain reality sets in. It’s a reality that defines us. A reality that shows us the type of person we are and the type of life we’re likely to have. In order to be “realistic,” in order to be happy, we’re told we should embrace this. We should look at who we are and what we’re capable of, then figure out how to live within those limits and be Continue Reading

On The Inevitability of Reaching Out

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Spoken of in hushed tones and shrouded in mystery, it is apparently too powerful to be grasped by the uninitiated. Only with years of work can you truly come to know the secrets of the gurus. Only with years of study can you truly understand…marketing? Yes, unfortunately, marketing. It can seem daunting. With proprietary systems, detailed terminology and competing theories, marketing appears highly complicated. But it’s not. It’s simple. We sometimes get so caught up in the mechanics of Continue Reading

Beautiful Night, Magical Life

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“Drums!” she said in broken two-year-old English. “Drums on the hill!” She looked way up the hill, past the fountain and multiple of sets of stairs, to the pavilion far at the top. From the heights, the warm sound of conga drums wafted down to us and lightly made itself known. Curious. Why would there be drums on a Sunday night, here in the middle of Forest Park? Beyond the ever-changing lights of the fountain, two friends walked and took pictures in the dark. The summer air was now Continue Reading

5 Steps to Marketing That Resonates With Your Prospects

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This is an excerpt from one of my articles published on Entrepreneur.com. You can read the original here. From a marketing standpoint, the internet is a hurricane of competing messages, publicity stunts and celebrity endorsements shouting at everyone who logs on. Really, it’s a problem of “tuning out.” There are so many messages out there that the only way people can cope is by tuning out all the sales chatter. The people you're trying to reach are lumping you in with all the other marketing Continue Reading