Published on “You Don’t Create Your Company’s Brand–You Discover It”

This is an excerpt of an article I originally wrote for Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United States alone, that's a lot of people competing to get their message out. How do you stand out from the crowd? How do Continue Reading

Know Thyself: The Link Between Brand, Business Plan and Marketing

Know Thyself--Small

Let’s talk about the big picture of your life and goals. Let’s talk about high-level strategy for a moment. Forgive me for writing this as a business topic. However, frequently that’s what makes the world go round on Earth at the moment. Commerce, finance and organization are somewhat necessary to get anything done—even in the arts. Thus, my interest in the area. If you want to make a large effect, it’s necessary to form or join a group. When you do this though, you’re instantly committed Continue Reading

On The Inevitability of Reaching Out

Handshake Thumbnail

Spoken of in hushed tones and shrouded in mystery, it is apparently too powerful to be grasped by the uninitiated. Only with years of work can you truly come to know the secrets of the gurus. Only with years of study can you truly understand…marketing? Yes, unfortunately, marketing. It can seem daunting. With proprietary systems, detailed terminology and competing theories, marketing appears highly complicated. But it’s not. It’s simple. We sometimes get so caught up in the mechanics of Continue Reading

5 Steps to Marketing That Resonates With Your Prospects


This is an excerpt from one of my articles published on You can read the original here. From a marketing standpoint, the internet is a hurricane of competing messages, publicity stunts and celebrity endorsements shouting at everyone who logs on. Really, it’s a problem of “tuning out.” There are so many messages out there that the only way people can cope is by tuning out all the sales chatter. The people you're trying to reach are lumping you in with all the other marketing Continue Reading

Published on


  It's a trip to scroll through a Twitter feed and see 250 different people talking about an article you wrote--people you've never met from all over the world. There's just something really cool about that. I actually didn't know that had published my article. I found out through Twitter. Someone I didn't know mentioned me and quoted something I'd said. I thought that was odd and checked to see if my article had already been published. Turns out that, not Continue Reading