This is an excerpt from one of my articles published on Entrepreneur.com. You can read the original here.
From a marketing standpoint, the internet is a hurricane of competing messages, publicity stunts and celebrity endorsements shouting at everyone who logs on. Really, it’s a problem of “tuning out.” There are so many messages out there that the only way people can cope is by tuning out all the sales chatter.
The people you’re trying to reach are lumping you in with all the other marketing they see, which means they’re ignoring you. The problem, then, is how to “un-lump” yourself. How do you make your marketing stand out? How do you cut through the noise and actually reach your prospects?
The solution is marketing that resonates with people by making a personal connection with them. You have to be real. Rather than trying to create the biggest, most blingy explosion of marketing amazingness ever conceived, invite your prospects to develop a relationship with you.
Every marketer under the sun, moon and stars is using gimmicks and tricks to grab people’s attention. Screaming headlines, outrageous stunts and unreal promises are numbing your prospects. Be different. Tell the truth. Help people. Build a relationship.
Here are five steps to creating marketing that resonates with your prospects….
