Spoken of in hushed tones and shrouded in mystery, it is apparently too powerful to be grasped by the uninitiated. Only with years of work can you truly come to know the secrets of the gurus. Only with years of study can you truly understand…marketing? Yes, unfortunately, marketing. It can seem daunting. With proprietary systems, detailed terminology and competing theories, marketing appears highly complicated. But it’s not. It’s simple. We sometimes get so caught up in the mechanics of Continue Reading
5 Steps to Marketing That Resonates With Your Prospects
This is an excerpt from one of my articles published on Entrepreneur.com. You can read the original here. From a marketing standpoint, the internet is a hurricane of competing messages, publicity stunts and celebrity endorsements shouting at everyone who logs on. Really, it’s a problem of “tuning out.” There are so many messages out there that the only way people can cope is by tuning out all the sales chatter. The people you're trying to reach are lumping you in with all the other marketing Continue Reading
Successful Marketing: What’s The Real Bottom Line?
This post is the last installment of seven-part series called “The Fundamentals of Internet Marketing.” To read earlier posts, visit Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools, Part 5: The Skills or Part 6: Communicate! At the end of the day marketing is about making sales. In the words of advertising genius David Ogilvy, “If it doesn’t sell, it isn’t creative.” So true. Marketing is about leads. It's about sales. It's about closing. To get serious Continue Reading
The Obvious Secret of Marketing: Communicate!
This post is the sixth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools or Part 5: The Skills. Marketing is simple. It can seem mysterious and highly technical: Gurus talk a blue streak about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense Continue Reading
Rockin’ It Like a Pro: The Skills of Internet Marketing
This post is the fifth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy or Part 4: The Tools. Let's face it: to market you gotsta have skillz. (I just said that.) But for realz (oh!), it's easy for someone to rattle off marketing strategies at you like they're giving you the steps for baking cookies: "Oh, just put up a blog on your website, set up your social media Continue Reading