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The world is as we see it, is as we create it. We experience what we emphasize. We receive what we give. Turn on the news—what do you see? The world is full of criminality, deceit and uncaring self-interest. Yet go to a symphony or a play, watch a beautiful movie, roll down the windows and listen to your favorite song. Suddenly life is an amazing place where anything can happen, where the good guys win and where sunlight streams through the clouds onto a world of hope and Continue Reading
Spoken of in hushed tones and shrouded in mystery, it is apparently too powerful to be grasped by the uninitiated. Only with years of work can you truly come to know the secrets of the gurus. Only with years of study can you truly understand…marketing? Yes, unfortunately, marketing. It can seem daunting. With proprietary systems, detailed terminology and competing theories, marketing appears highly complicated. But it’s not. It’s simple. We sometimes get so caught up in the mechanics of Continue Reading
This post is the last installment of seven-part series called “The Fundamentals of Internet Marketing.” To read earlier posts, visit Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools, Part 5: The Skills or Part 6: Communicate! At the end of the day marketing is about making sales. In the words of advertising genius David Ogilvy, “If it doesn’t sell, it isn’t creative.” So true. Marketing is about leads. It's about sales. It's about closing. To get serious Continue Reading
This post is the sixth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools or Part 5: The Skills. Marketing is simple. It can seem mysterious and highly technical: Gurus talk a blue streak about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense Continue Reading
This post is the fifth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy or Part 4: The Tools. Let's face it: to market you gotsta have skillz. (I just said that.) But for realz (oh!), it's easy for someone to rattle off marketing strategies at you like they're giving you the steps for baking cookies: "Oh, just put up a blog on your website, set up your social media Continue Reading