Writing. Consulting. Branding. You.
The world is as we see it, is as we create it. We experience what we emphasize. We receive what we give. Turn on the news—what do you see? The world is full of criminality, deceit and uncaring self-interest. Yet go to a symphony or a play, watch a beautiful movie, roll down the windows and listen to your favorite song. Suddenly life is an amazing place where anything can happen, where the good guys win and where sunlight streams through the clouds onto a world of hope and Continue Reading
Standing center stage wearing his signature black mock turtleneck and jeans, a subtle glint of enthusiasm and mischievous drama in his eye, he was about to drop a bomb and he knew it; he was going to blow the crowd away. They were going to be floored—totally, completely out of their minds. They wanted big news—were salivating for big news—and he had the biggest news ever. This was going to create a revolution. Things would never again be the same. He thoughtfully looked at the crowd Continue Reading
This may be heretical. It may be offensive. However, I’m going to talk about America’s civil liberties from a marketing perspective—not whether it is right or wrong. I once read an article where an incident which occurred in a foreign country was discussed in terms of being a PR problem for their leader—not whether it was just or unjust. I strongly disagreed. I felt that the core discussion shouldn't be this foreign leader’s PR, but whether the parties involved had been treated according to Continue Reading