Successful Marketing: What’s The Real Bottom Line?

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Marketing Success--Small

This post is the last installment of seven-part series called “The Fundamentals of Internet Marketing.” To read earlier posts, visit Part 1: Introduction, Part 2: Definitions, Part 3: Strategy, Part 4: The Tools, Part 5: The Skills or Part 6: Communicate! At the end of the day marketing is about making sales. In the words of advertising genius David Ogilvy, “If it doesn’t sell, it isn’t creative.”  So true. Marketing is about leads. It's about sales. It's about closing. To get serious Continue Reading

From Worst To First: How The Red Sox Won The World Series

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Baseball Small

Several months ago a friend wrote to me and requested an article about stat management, Japan's legendary post-war economic recovery and the 2013 World Series--quite an assignment, eh? I think I managed to pull it off. The result was this article, which appeared in Prosperity On-Line several months ago.  You can read the original here. From Worst To First: How the Red Sox Won The 2013 World Series By Matt Hanses Full disclosure: I am a Cardinals fan. When you’re born and raised in the Continue Reading