Published on Entrepreneur.com: “You Don’t Create Your Company’s Brand–You Discover It”

This is an excerpt of an article I originally wrote for Entrepreneur.com: Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United States alone, that's a lot of people competing to get their message out. How do you stand out from the crowd? How do Continue Reading

Published on Entrepreneur.com

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  It's a trip to scroll through a Twitter feed and see 250 different people talking about an article you wrote--people you've never met from all over the world. There's just something really cool about that. I actually didn't know that Entrepreneur.com had published my article. I found out through Twitter. Someone I didn't know mentioned me and quoted something I'd said. I thought that was odd and checked to see if my article had already been published. Turns out that, not Continue Reading