Happy 250th Birthday, St. Louis

St. Louis--Small

250 years ago today, a fourteen-year-old boy commanding a party of 30 men began construction on a small handful of rough timber cabins clinging to the western bank of the Mississippi River. Crossing the ice-cold water by boat the previous day in late winter of 1764, he had arrived on behalf of his stepfather to found a fur trading post at the edge of the known world. Thus began St. Louis, Missouri. As the thud of their axe strokes echoed across the lonely wilderness, a bitter wind would have Continue Reading

Spies, Drones and the NSA: America’s Branding Problem


This may be heretical.  It may be offensive.  However, I’m going to talk about America’s civil liberties from a marketing perspective—not whether it is right or wrong. I once read an article where an incident which occurred in a foreign country was discussed in terms of being a PR problem for their leader—not whether it was just or unjust.  I strongly disagreed.  I felt that the core discussion shouldn't be this foreign leader’s PR, but whether the parties involved had been treated according to Continue Reading