This post is the fifth section of seven-part series called “The Fundamentals of Internet Marketing.” To read the earlier posts, see Part 1: Introduction, Part 2: Definitions, Part 3: Strategy or Part 4: The Tools. Let's face it: to market you gotsta have skillz. (I just said that.) But for realz (oh!), it's easy for someone to rattle off marketing strategies at you like they're giving you the steps for baking cookies: "Oh, just put up a blog on your website, set up your social media Continue Reading
Ninja School: Using Internet Marketing Tools Like a Master
This post is the fourth section of seven-part series called "The Fundamentals of Internet Marketing." To read the earlier posts, see Part 1: Introduction, Part 2: Definitions or Part 3: Strategy. Welcome, Grasshopper. We've been expecting you. Your training is about to begin. Follow me. (Massive oak doors slowly creak open, revealing a stone floor dimly lit by glowing torches lining the walls. Battle cries and the sounds of clashing weapons roll like waves off a crowd of black-clad Continue Reading
How to Take Over the World: The Secrets of Internet Marketing Strategy
This post is the third section of seven-part series called "The Fundamentals of Internet Marketing." To read the earlier posts, see Part 1: Introduction and Part 2: Definitions. Warning: if you're not trying to take over the world, you may find this post boring. It's geared mainly for those obsessed, got-to-get-the-word-out types. If you're one of them, you know what I'm talking about. You have a business or a cause you're passionate about and want to spread the word far and wide. If this is Continue Reading
Finally! Internet Definitions You Can Understand
Note: This post is the second section of a seven-part series called "The Fundamentals of Internet Marketing." Click here to read the first part of the series: Part 1: Introduction. The Internet is weird. Because it's constantly growing—added to every hour by millions of people all over the world—new words are always being invented to describe it. Trying to understand it is sort of a bizarre never-ending learning process. You're studying a subject which has terminology so new that much of it Continue Reading
The Fundamentals of Internet Marketing (Part 1)
Internet marketing can be maddening. No, seriously frustrating. Like, OMG-blow-my-brains-out infuriating. It’s the kind of thing you can pour your heart and soul into but still end up failing miserably, confused and disoriented: Where to start? What to say? Who to say it to? How does it result in sales? What…am I doing? There are so many different websites, blogs and social media platforms it can seem impossible to wrap your wits around internet marketing at all, let alone come up with Continue Reading