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Translated Into Russian

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I was contacted a couple months ago by a Russian management consultant who had somehow seen my article on Elon Musk. We got to talking and I was struck by the joie de vivre he exhibited in his life. Besides his work as a consultant specializing in re-engineering business processes for large companies and a full schedule competing in Mediterranean sailing regattas, he also is in charge of public outreach for an association of consultants in Moscow. He had read my article and wanted to know if he Continue Reading

Entrepreneurs: The Rock Stars of the New Millennium

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  Standing center stage wearing his signature black mock turtleneck and jeans, a subtle glint of enthusiasm and mischievous drama in his eye, he was about to drop a bomb and he knew it; he was going to blow the crowd away.  They were going to be floored—totally, completely out of their minds. They wanted big news—were salivating for big news—and he had the biggest news ever.  This was going to create a revolution.  Things would never again be the same. He thoughtfully looked at the crowd Continue Reading

Spies, Drones and the NSA: America’s Branding Problem

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This may be heretical.  It may be offensive.  However, I’m going to talk about America’s civil liberties from a marketing perspective—not whether it is right or wrong. I once read an article where an incident which occurred in a foreign country was discussed in terms of being a PR problem for their leader—not whether it was just or unjust.  I strongly disagreed.  I felt that the core discussion shouldn't be this foreign leader’s PR, but whether the parties involved had been treated according to Continue Reading

The Man Who Makes Sci-Fi Come True

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This is my most recent article written for Prosperity Magazine On-Line: Billionaire, inventor, entrepreneur, rocket scientist… Meet Elon Musk. Who is he? He’s the inventor of an all-electric sports car that does 0-60 in 3.7 seconds and gets 250 miles on a single charge. He’s the guy who designed a rocket that can blast off, hover in space and then land vertically precisely where it took off. He’s the guy who founded a company that was awarded a $1.6 billion contract by NASA to transport Continue Reading

An Autumn Ritual

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The sun was shining on the Mississippi as we headed upriver along the bluffs above Alton, Illinois. The oppressive St. Louis summer was winding down and the first notes of fall were in the air. A touch of cool through the open car windows hinted at Halloween, leaf piles and hot cider without coming right out and stating it. It was apple picking time. An hour north of St. Louis in the highlands above the little river town of Grafton, Illinois, is Eckert’s orchard. Replete with red barn and a Continue Reading

Be Your Own Celebrity

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I’m not sure why it is folks read People magazine. It’s basically a voyeuristic look into the lives of other people.  It’s raw spectatorism, plain and simple.  It’s just watching what’s happening in a bunch of other people’s lives, as though they’re more important than your own. There comes a point where a celebrity is famous just as a personality–just for being HIM.  The fame is no longer about the movie he played in, the amazing talent he has, or what he is capable of.  It’s no longer Continue Reading