Spoken of in hushed tones and shrouded in mystery, it is apparently too powerful to be grasped by the uninitiated. Only with years of work can you truly come to know the secrets of the gurus. Only with years of study can you truly understand…marketing? Yes, unfortunately, marketing. It can seem daunting. With proprietary systems, detailed terminology and competing theories, marketing appears highly complicated. But it’s not. It’s simple. We sometimes get so caught up in the mechanics of Continue Reading