Spies, Drones and the NSA: America’s Branding Problem


This may be heretical.  It may be offensive.  However, I’m going to talk about America’s civil liberties from a marketing perspective—not whether it is right or wrong. I once read an article where an incident which occurred in a foreign country was discussed in terms of being a PR problem for their leader—not whether it was just or unjust.  I strongly disagreed.  I felt that the core discussion shouldn't be this foreign leader’s PR, but whether the parties involved had been treated according to Continue Reading